CRM stands for Customer Relationship Management, it is a software is a category or a collection of software which covers a broad set of applications and the software is designed to help all kind of businesses to manage their customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employees, relationship with vendors and partners. Morever, it is used in the enterprise, however many products scale to a business of any type or size.
CRM software is designed in a way to help businesses to meet with the overall goals of customer relationship management. Now a days CRM software is highly scalable and customizable, it allows businesses to gain actionable customer insights with an analytical engine, view new business opportunities with predictive analytics, streamline operations and personalized customer services based on the customer's known history and any prior interactions with your business. It is commonly used to manage a business-customer relationship, however it is also used in the same way to manage contacts of your business, clients, contract wins and sales leads generated.
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